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Friday, May 18 • 1:00pm - 2:40pm
Crack Open Innovation with Customer Journeys

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Discover insights that can be transformed into opportunities ripe for innovation with our Customer Journey Mapping workshop. When user’s often desire seamless experiences across mobile, online and offline platforms, mapping with empathy can help you understand and maximize effectiveness of every touchpoint. You will see the big picture holistically and learn how to tell the story of common pain points along the journey and harness the power of visually storytelling the customer experience. Learning Outcomes * When to use the tool, who to engage, and how to make it a living document as your product evolves * To discover what is customer visible value * To empathize with your user, understanding how they experience your product or service * To find opportunities to better engage with your customers by identifying the gap between the current and desired experience * To prioritize at high level based on the greatest value delivered

avatar for April Jefferson

April Jefferson

President and Owner, April Jefferson Corp.
April Jefferson is an Agile transformation consultant and organizational change coach. She is passionate about empowering others to foster social change and uses Agile, Lean, UX, design thinking and open space to create awesome solutions and positive organizational cultures. She helps... Read More →
avatar for Brielle Maxwell

Brielle Maxwell

UX Designer, Live With Design/ Mercedes-Benz Financial Services
Brielle is a design entrepreneur with a mind for how design processes can align in a new breed of purpose driven businesses. She created Live With Design to focus on the intersection of design, technology and social innovation. Through an interdisciplinary approach, she hopes to expand... Read More →

Friday May 18, 2018 1:00pm - 2:40pm EDT
Conference Room E