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Thursday, May 17 • 10:55am - 11:40am
Mapping User Needs: What Cartography Can Teach Us About Agile Roadmaps

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Roadmaps can be a somewhat controversial topic in Agile software development. In this talk, we will discuss how user experience plays a vital role in the prioritization of a roadmap. We will use a data-driven approach, leveraging design thinking and user validation. Taking inspiration from the cartographers of the Age of Discovery, we will discuss the ins-and-outs of maps and walk through a technique used to help companies from startups to Fortune 50 companies identify and prioritize opportunities for innovation based on the needs of their users. By collaboratively constructing a roadmap during the talk, you will have hands-on practice with this methodology that you can take to your next project.

avatar for Jonathon Baugh

Jonathon Baugh

Experience Architect, Pillar Technology
Jonathon has been designing and building digital experiences for over 20 years. His unique ability to understand and balance people, technology, and business has proven instrumental across companies of all shapes, sizes, and industries. He has designed experiences for everything from... Read More →

Thursday May 17, 2018 10:55am - 11:40am EDT
Elizabeth Ann Ballroom