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Friday, May 18 • 3:00pm - 4:40pm
Improving Alignment in Your Project Team

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Whether you are working on a new product, a long-range high-budget project, or a quick process improvement engagement, misaligned assumptions can create expensive and time consuming mis-steps. Many initiatives would be well served to have explicit discussions regarding which key stakeholders require the greatest amount of attention, and then exploring the challenges regarding too much scope and too few resources. In this hands-on, high energy workshop, we will simulate a $72,000 project. Teams of attendees will work through stakeholder prioritization using a tool that we call Persona Mapping. These teams will then work through a scope prioritization process that we affectionately call The Planning Game. We will wrap up the workshop by exploring how one company uses these tools to help its clients design and build products that end users love. When the workshop is completed, the attendees will be able to: 1. facilitate a project and feature prioritization discussion within their organization 2. reveal and define a shared understanding and objective for a project 3. make scoping decisions for a project based on data 4. align teams around a single objective and its user 5. create representative users based on real data

avatar for Mollie Callahan

Mollie Callahan

MENLO Innovations
Mollie Callahan is a member of the High-Tech Anthropology® design team at Menlo Innovations, a design and development firm that builds user-centered software and provides organizational change consulting. She is as passionate about translating ethnographically-grounded user insights... Read More →

Friday May 18, 2018 3:00pm - 4:40pm EDT
Elizabeth Ann Ballroom