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Thursday, May 17 • 3:00pm - 4:40pm
Making your Projects Personal: A Persona Workshop

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As Jon, I want to attend a workshop that helps me understand personas. Did that sound forced?
 Yeah, we agree. Far too often our industry creates cardboard personas with little true value to the project. In this workshop, we'll learn how to quickly bring the human element to your projects, helping to prioritize efforts and enhance user delight, through personas. Following examples from over a decade of experience, we learn the ins-and-outs of personas and scenarios through a series of rapid individual and team exercises. We'll center the lessons around a fictitious project and progress through a workbook that attendees will keep. At then end of the workshop you'll have experienced how to effectively bring a human element to your project through personas and scenarios.

avatar for Jonathon Baugh

Jonathon Baugh

Experience Architect, Pillar Technology
Jonathon has been designing and building digital experiences for over 20 years. His unique ability to understand and balance people, technology, and business has proven instrumental across companies of all shapes, sizes, and industries. He has designed experiences for everything from... Read More →

Thursday May 17, 2018 3:00pm - 4:40pm EDT
Salon 5